You can increase your brand viewership by incorporating relatable, down-to-earth humor into your marketing videos. But what sets TikTok apart is its level of authenticity and genuineness. media strategy, creative and advertising agencies. If you want to increase your visibility, you can reach out to a content creator who already has a sizable following. If you enjoy a particular video you can tap on the heart icon which is the same as giving a like with other platforms. Users know this and expect videos to use at least some of them. By regularly sharing organic content that your community looks forward to, you can continue expanding your audience. It can include different tactics, like influencer marketing, TikTok advertising and creating organic viral content. If you're not sure how to get started with TikTok marketing, don't worry we've got you covered. Heres the deal: if you see a video with an interesting effect, you can click on it. Once you sign up, the Pressfarm public relations team will gather information and create content that will help you gain media attention. Choose The Right Ad Type For Your Brand 8. If you're running an action-based campaign on TikTok, set aside enough budget to get at least 50 conversions, so you can get past the learning phase. Its designed for smaller businesses, and it gives you the ability to create and run your own ad campaigns without the need for a TikTok marketing agency. Doesnt that sound good? This is the kind of content that you should aim to create every time you enter TikTok. Use Spark Ads - They Help Convert More, 7. If you create an engaging video, many users will keep watching if the story is interesting enough, especially if it makes them laugh. You need to build a community with TikTok business profile content. By working with a wider selection of creators who have a smaller but active base of followers, youll be able to reach a highly targeted audience while reducing your ad spend. The platform is also constantly evolving, which means there are always new marketing opportunities. You can also change your privacy settings within your profile page. However, as your follower count grows, you may find that more people are willing to collaborate with your brand because the benefits of doing so are now greater. The menu bar for TikTok is at the bottom of the screen. Regardless of whether or not your competitors have an active presence on TikTok, it will help to find at least three to five similar corporate brands or organizations and see what theyre up to on the app. Before you repurpose a video, make sure the video is appropriate for the demographic youre trying to reach on TikTok. If you want to create engaging blog post content, you should first consider some of the problems or topics that your target audience is interested in. Your TikTok strategy should establish what you hope to achieve on the . It's all about making your audience feel that modern connection with your brand. This article takes the overseas marketing strategy of the app Tik Tok" owned by " ByteDance Company as the research object. In essence, you want Tiktok to understand your video when it indexes it and hopefully recommend it to your target audience. You want to work with a team that makes your audience feel that true emotional connection with your brand, every day. For context, between 2018 and 2021 TikTok was able to increase its monthly active users from 271 million to over 1 billion. TikTok has a number of different creative tools that you can use to make your ads more engaging and effective. To save time, you could use the same filters or music in nearly all your videos. If something doesn't work on TikTok, it will come across as out of place and may not resonate with your target audience. To thrive, you need to be a thought . One of the best reasons to create a TikTok marketing strategy is the fact that you have a better chance to reach a larger audience and gain more followers. This native ad format allows you to leverage your own organic content (or influencer content) to create in-feed advertisements that target your niche audience. If you try to promote products which are aimed at older people then you will fail. One in four of the highest performing TikTok videos fits into this category, so it's definitely worth considering when creating your content. Do your homework here and use external tools to check on potential influencer bios before you commit to working with them? In a similar way, fitness brands like Gymshark frequently reach out to athletic influencers to wear their clothing in sponsored videos. Fallon was so impressed he is now a brand partner with TikTok. Overall, its clear that TikTok presents a huge opportunity for marketers. Even if you arent one of the lucky brands that managed to stumble into TikTok fame, you can still establish a successful presence on the platform. But for marketers unfamiliar with the platform, it may seem tricky to navigate. You can also edit your current profile including the description and even the username. All available ads on TikTok are of the short-form video format. TikTok ad agencies have first-hand experience to help you create the perfect mix of ad types on the platform. Their challenge was to ask TikTok users to create videos of themselves wearing their Guess clothes their way. By writing and distributing email pitches, press releases, and guest posts and creating eye-catching press kits, Pressfarm can help you capture attention and drive traffic to your TikTok channel. TikTok provides an incredibly powerful way to build brand awareness. What about Nobodys Gonna Know? A good example of this was the hashtag challenge created by Guess Jeans. TikTok influencers or creators may fall into the category of "competition" here on the app, too, so don't rule them out as sources of inspiration or information, either. Engagement: SEO begins with creating content that users love. For the best results, you should prepare short, snappy descriptions. While these may appear unrelated to marketing, they can be a powerful tool for gaining views. Once they have 50 conversions, they can better predict who is most likely to convert. This is partly because video ads are generally easier for consumers to engage with and are often more memorable. What works on other social media platforms such as YouTube and Facebook, may not translate to TikTok, so it's important to tailor your content and approach accordingly. It will then track how they interact with your site and allow you to see which ads are performing well. Brands have no better connection with their audience, anywhere other than on TikTok. 17 TikTok Marketing Strategies: 1. For a limited time only, you can get access to this training series for a special offer price of $47.97 $7, Proudly powered by WordPress. These industry insights and tips will help you launch successful TikTok marketing strategies for your business. As of 2022, TikTok had been downloaded over 3 billion times worldwide, with its largest audiences based in the US, Indonesia, and Brazil. You create a branded hashtag and then use this to promote a challenge where users participate by creating their videos using your hashtag. Many brands are now using the app for their marketing success. This includes things like text-to-speech voiceovers, seamless transitions, filters, and creative use of trending video formats. Another way to make money on TikTok is through affiliate marketing. On your profile page, you will be able to see all of the videos that you have uploaded to TikTok. Ensure Your Content Is Fit For TikTok 6. Using hashtags is ideal on any platform, especially if you want to optimize your content for maximum visibility. TikTok is a great way to connect with future customers and build super-engaged communities that love your content, and your brand. When you open your TikTok app, the For You Page is the first page you see. Since these ads can be posted from your brand account, you get to retain all your likes, comments, and shares on the same brand account. Focus on evoking emotion in people to maximise the impact of your TikTok ads. Not too shabby for a social media platform that was only launched in 2017. Check it out: https://lnkd.in/gvwXTt2T #tiktokmarketing These are reach, app installs, app event optimisation (AEO), video views, conversion, catalogue sales, and lead generation. TikTok's in-app analytics are broken into four categories: Overview: Tracks engagement and follower count; Content: Tracks your most popular videos; Followers: Breaks down audience growth as well as audience demographics Are your main competitors on TikTok? This makes TikTok the perfect house for marketers, and it's also one of the easiest platforms for users to create and share content. TikTok influencer marketing is a significant component of the apps ecosystem. These are all short clips which you can add to your video. When you have finished your recording it is highly recommended that you choose some music for the background. In an ideal world, your content will generate conversations with potential customers. There have been more than 40 million downloads of the TikTok app since November 2018 in the United States. TikTok videos also have their own niche editing style, which can be very different from what's popular on other platforms. The Timer feature is very useful for hands-free video recording. The platform states that increasing your. In this article, we will discuss the marketing mistakes that you need to avoid with TikTok. When you come across someone who appears to be a good fit, send them a short, friendly message informing them that youre interested in collaborating. If you're targeting Generation Z on TikTok, work with an agency that has members of Generation Z on its team. There is nothing wrong with using hashtags from trending topics on the platform as long as your video relates to it. Hashtag Challenges creating incredible Engagement Levels. If you want to market your products to a younger audience then there is no doubt that TikTok provides you with a great opportunity to do this. Whats more, these influencers have follower counts in the millions. As with most social networks, TikTok encourages frequent user engagement. There are many different ways to advertise onTik Tok that will help you to have a much wider reach with your online business. There are so many agencies that have added TikTok as an additional service, but they don't actually specialise in it. You need to plan your videos for TikTok. 5. Alternatively, you could experiment with different target audience segments to see who engages most with your brand. With the previous Musical.ly app lip-sync videos were very popular and they still are on TikTok. You can experiment to find a formula that works for your brand. What's more, by working with an experienced team, you'll waste less time trying to figure out what works on the platform and can focus more on other sides of your business. Reaching out to another creator and brainstorming ideas on how you two can best create viral content is the best way to maximize your TikTok content. It doesnt matter whether you want to reach a new, potentially valuable audience, improve brand image, raise product awareness, or strengthen customer relationships through engagement. It means that your content is of higher quality than that of other creators on the app. There are other subtle ways that you can promote your products without being sales orientated. You will need to download TikTok for your iOS or Android device first. Within your TikTok analytics dashboard, you will see 3 categories that you can look at. TikTok is most popular among teenagers, but dismissing TikTok as a teen app would be a mistake. TikTok has several influencers that have millions of followers. As with any marketing campaign, the goal is to get your videos viewed by the most relevant people to your campaign. Regardless of what youre looking for, its critical to have a rationale to back up your efforts. You need to work out if the TikTok platform is right for your business or not. Aside from being a favorite place for teens to procrastinate, the app has had a significant effect on cultures all over the world. Influencers need to be comfortable with your products. You want to work with an agency that understands your industry and can provide insights that will help your campaign succeed. There are four types of TikTok ads: Native Ads (in feed) Hashtag Challenges Brand Takeovers Branded Lenses By using these ads strategically you will be able to reach out to many TikTok users. There are already influencers on TikTok that have huge followings of millions. TikTok users will appreciate this and believe that you are authentic and will trust you. But what sets TikTok apart is its level of authenticity and genuineness. Learn about the TikTok demographics and identify those who might be interested in your brand before you begin creating content. 4 Reasons Influencer Marketing On TikTok Is The Next Big Thing For Brands Influencer marketing on TikTok is really gaining momentum. TikTok ads, like those on Facebook and Instagram, are priced using a bidding model. It is also possible to specify only certain TikTok users to view your videos and to leave comments on your content. If you Google Instagram marketing tips, youll get a list of related search suggestions. This means optimizing your content so that people can find it when they use the platforms search feature. My name is Inigo Rivero, I'm the Managing Director at TikTok Marketing Agency, House of Marketers. Try to learn from what has and hasnt worked for other brands. It will even choose appropriate background music for you. Many TikTok users enjoy watching travel videos so give them what they want. When creating your ad campaigns, focus on being authentic and vulnerable. Simply set up a Business TikTok account for your brand and begin creating your organic content. Build A Community with TikTok Business Profile Content, 17. Focus on telling inspiring stories that resonate with your audience. TikTok is on the majority of smartphones and while it can be used on a desktop computer, its access is better via a tablet or smartphone. There are a ton of mini music videos that do well as well as humorous videos too. If you attended the festival then you can shoot footage while you are there and upload this to TikTok. What you will do here is to encourage the TikTok users in your target audience to participate in a challenge that is centred around your brand or one of your products. All you need to do here is to open the video that you want to create a Duet reaction to and then find the Share icon and tap on it. Additionally, with a good marketing strategy, you can gather feedback from your customers and target audience, provide excellent customer service, and promote your products and services to a wider audience. It is a good idea to use the correct hashtags to relate to previous posts you have made on the platform. Once you have become familiar with the platform, what happens next? When you tap on them you will see more detail and can perform a deep dive into the numbers. Back in January 2019, TikTok started experimenting with ads on their platform. Instagram took 6 years to reach 500 million users and TikTok have done it in 2 years. However, they must make sense and not be a random assortment of words. If you can accomplish this, people are more likely to watch and interact with your videos. Influencer Marketing Hub Influencer Marketing 17 TikTok Marketing Strategies (And Choosing A TikTok Ad Agency). does not necessarily mean higher ROI. As mentioned previously, influencer marketing is one of the main branches of TikTok marketing. One of the most popular challenges was the #InfinityChallenge that went viral on the platform. On the left of the video, you will see an icon for the video creators profile. If you have a more mature audience then you should use another platform where these people hang out. of all the people in the world through TikTok ads in 2022. Writing a solid description is also necessary for SEO. It is possible to create an account using your existing Instagram, Facebook or Twitter accounts or with an email address. In this article, we will look at the most interesting statistics about TikTok which will encourage you to use it for your marketing. TikTok and Instagram are the top and emerging social media platforms that are being adopted by marketers to reach and engage with their target audience. Once TikTok users start liking your content then they will want more and more. A recent study found that 71% of users believe the biggest trends start on TikTok rather than other social media sites. We've already implemented changes based on early data and seen positive shifts in results. Overall, TikToks community can discover, endorse, and co-create music in a unique way, and this makes it such a powerful tool for brands. I discuss everything, from choosing the right content to deciding which metrics matter. Dont do this with your content. The popularity of these vloggers incited advertisers to include them as a new marketing communication tool, also referred to as influencer marketing, in their marketing strategy. Time will tell how effective TikTok ads are. Take the time to follow other TikTok accounts every day. Scale Quickly With TikTok Ads 5. TikTok is now ranked as the fastest-growing social media platform and its reach among 18 to 24-year-olds has increased exponentially. Furthermore, Layoffs.fyi just reported that the number of tech layoffs grew 10x between 2021-2022. Never be tempted to just use random hashtags or you will end up with a low number of views to your videos. Because of its short video format and focus on fast engagement, TikTok is the perfect platform for emotionally-charged content. When you do this, TikTok will suggest hashtags related to what you typed in. Targeting the customers is easy with this strategy as it reaches people easily since TikTok is now a trending app it . We'll shed more light on this later in the article (after the 17th tip). This is a great way to learn the basics of social media advertising and test out what works best for your brand on TikTok. It can be challenging to create humorous content. There is a large red button which is round at the bottom of the screen and when you tap on this your recording will start. Additionally, TikTok is a social platform that rewards frequent posting. When creating your TikTok marketing strategies, it's important to balance your campaign objectives with your business objectives. Your ultimate goal should be to appear on your target audiences For You Page because this means youve done an excellent job creating content that resonates with them. TikTok provides a lot of creative freedom, so there are many different variables that you can test to see what gets the best results for your campaigns. In a world where people are bombarded with marketing messages every day, it's hard to stand out from the crowd. Try Using TikTok's Self-Serve Ad Platform, 12. The community-based model encourages brands to embrace and participate in trends, connect through conversations, and co-create. TikToks most active users are teenagers (also known as Gen Z). Partner With A Top TikTok Ad Agency 4. TikTok is now ranked as the fastest-growing social media platform and its reach among 18 to 24-year-olds has increased exponentially. But in reality, you get what you pay for. If this appeals to you then you will like the native ads on TikTok. The app will check that the name you choose is unique. TikTok trends motivate and inspire people to take action. With competitors and influencers you can also learn by their mistakes. Already it has over 500 million users and that is consistently growing. To help you navigate this new terrain, Ive put together 17 of the best TikTok marketing strategies you need to know. All you need to do is upload your assets, and then let TikTok's AI do the work. Those still doubting TikTok's marketing potential must consider this: when you take into account TikToks usage numbers, you can potentially get your brand in front of 11.2% of all the people in the world through TikTok ads in 2022. Navigating the world of TikTok can seem daunting, especially when you're not a platform user yourself. Ask their account managers about any industry-specific challenges they might have faced. Refining our TikTok marketing strategy. Identify some of their posts that didnt do very well and see which hashtags they used. Despite its issue with monetization, Vine successfully tapped into something the younger emerging generation was looking for, and around the same time, the Chinese lip-syncing and dance-oriented video platform Musical.ly exploded too. Even if users arent actively searching for your brand on the platform, theyll still see your content if its relevant to them. Whatever your niche and regardless of the products and services you provide, youll undoubtedly enjoy the creative process that goes into these videos. VP Marketing | Growth & Content Strategy Leader | Marketing Professor & Blogger 5 Another hashtag challenge that saw incredible results in 2018 was the #raindropchallenge. If you can get your video on this page, you can increase your views solely through this method. l'aube de 2023, il est temps de faire un petit bilan et de rajuster nos stratgies marketing sur les mdias sociaux. Their whole team focuses on TikTok every day and therefore has much more of an affinity and understanding of the platform. Over half of these young people use Apple iPhones. If they arent, TikTok could give you a competitive advantage. For your own TikTok content strategy, I recommend a content mix of 70% trends and 30% evergreen. What you can do here is to take a famous music clip and record yourself lip-syncing to it. When done well, TikTok marketing can help you boost brand awareness, create active communities, and boost sales for your goods and services. Identify their popular videos and see what hashtags they used. Putting together a PR package can convince influencers to try your new products and promote them to their followers. TikTok provides some in-depth analytics tools that can help you to optimise your campaigns and achieve better results. Play around with the platforms features and find out what kind of visual effects are most appealing to your audience. These are: Within these ad formats, there are many different options to choose from in terms of length, content, and style. To use the self-serve ad platform, simply create an account and then follow the prompts to create and launch your ads. You must realize that TikTok is all about fun and entertainment. There is also a wide range of royalty-free music clips available to you. Here you receive a top-level view of your audience demographics. Some will be willing to help you by sharing your videos with their following. You want a partner that knows the ins and the outs of the platform, and concentrates on the platform day in, day out. The metrics are: You will see the audience territories broken down to country-level such as United States, United Kingdom etc. Now that you know what kind of content other brands have used successfully. The best marketers on TikTok always know who their competitors are and what they do to increase the number of views to their videos. If you want your TikTok ads to be successful, it's important to focus on authenticity and vulnerability. His strategy of dual versions of Tik Tok - one for China's internet censored market and another for the rest of the world - could be a new model for other digital content companies aiming for. TikTok is changing the course of marketing and commerce, and with new commerce features and releases, brands of all sizes can buy ads, track performance and scale revenue. Nobody on the platform is going to be looking for presentation style videos and besides you only have 15 or 60 seconds to get your point across. To get ahead as quickly as possible, we recommend identifying a powerful TikTok Ad Agency that can support your brand's growth on the platform. Just jumping on to the TikTok platform not knowing what you are doing will turn users away so you need to study it carefully before you get involved. There are targeting options for you to narrow down your audience and these will improve over time. Here are some ideas to increase your following because there is no point in making lots of videos if you dont have an audience. TikTok users like to participate rather than taking a passive stance. If you have a normal TikTok user account you will need to change this to a Pro account so that you can use the analytics package. There are many external tools that you can use which will suggest hashtags for you. This will help you get a better idea of their work ethic and whether they're a good fit for your brand. You can use your descriptions as teasers at times. You can also repurpose videos youve made for YouTube, Snapchat, Instagram, or Facebook. You have to be creative in the way that you connect with TikTok users. This can help you to discover what does and doesn't work in your campaigns. per day on the app. TikTok marketing is the practice of promoting a brand, product, or service through TikTok. 2. An ad agency that specialises in TikTok will have creative teams and campaign managers who have a deeper understanding of TikTok's algorithms, trends, and user behaviour. Dismissing TikTok as an additional service, but they do n't actually in! To leave comments on your profile page have used successfully teasers at.. Can increase your brand other brands down your audience Director at TikTok marketing,. Demographic youre trying to reach on TikTok of marketers, theyll still see your content,.. Where people are more likely to watch and interact with your videos with their following of. 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